Jul 11
26
Article Marketing Strategy: Learning To Work With The Search Engines-Not Against Them!
When you first start to think about article marketing strategies you may, genuinely believe that obtaining a higher ranking in Google is some sort of game that needs trickery to achieve your goal.
My aim within this article is to demonstrate to you that Google cannot be the major focus of your article submission efforts or website marketing.
Peculiarly, in order to succeed with the search engines, you need to stop focusing the majority of your website marketing efforts on them, because:
=> Yahoo and Google are not your website visitors.
=> It’s impossible to build a relationship with a search engine.
=> Search engines are not interested in becoming your customers.
=> You will not get any referrals from a search engine after having a great experience with you.
=> Finally and most importantly, Google and the other search engines won’t shell out any money to you.
I don’t want you to misunderstand me—It’s important to keep search engines in your peripheral vision and produce a website in such a way, that when you start to market it, it’s really easy for them to comprehend what your site is about. Google should not be ignored, however it must not be the the primary focus of your site building or article marketing efforts.
Search Engines Are Like Travel Agencies…
I want you to imagine that you’re creating a new business—You have just purchased a patch of land on a beautiful but remote desert island, and you’ve decided to build a five star, tropical island getaway.
You know that travel agency referrals will be crucial for the success of your business, so with single minded energy you start to make marketing materials that less than truthfully present your exotic island getaway in the best way possible so that you can maneuver your way into the travel agents’ listings.
Your marketing materials look fabulous and are very convincing. The real issue is that your island getaway doesn’t deliver on what your marketing hype promises. In the process of creating a brand for your business, you have lost track of the the real guests who will actually come and stay at your exotic island getaway and will be coming back only if their experience has been a pleasant one.
When the travel agents find out from their client that your hyped up exotic island hideaway does not deliver the promised experience, what do you think the outcome will be? Because they have to obtain a high quality experience for their own customers, of course they will push your business down their referral list, and you will get fewer visitors.
Create Your Website (And Your Articles) To Serve Your Customer
I’m sure you’ve picked up on the metaphor here—your website is the distant island getaway and Google along with the other search engines are the travel agencies.
What if you took an alternative approach and built your business to serve your visitors, always seeking to offer them a better experience and more favourable impression of your tropical island getaway?
You know that if you were to create a business that was customer-centric, that was truly a pleasure to visit and that served the needs of your customers, then travel agencies would always want to refer their customers to you, because it would reflect well on them.
You would not need to resort to trickery or false impressions—all that would be required would be a business that was loved by your clients. Everything else would fall into place all by itself.
Google Works In Exactly The Same Way…
With your website, you must stop concerning yourself with Google as much and start focusing on delivering the best possible experience for all your website visitors. By doing this, your rankings will naturally start to get better.
You still have to market your website just as any tropical island hideaway would have marketing materials to spread the word about their business. So, the important thing for you to remember is, creating a website that serves your visitors comes first with marketing always following after.
Your Homework:
1 – Think about how important a website packed with valuable content will be. If you please your viewers, then search engines will naturally be happy with you too.
2 – Start marketing your website utilising a tried and tested marketing technique, such as article marketing. Write articles that provide your readers with good and helpful information. Both your website and your articles must be created with the idea of providing value to your viewers.
Google is looking for one simple thing: Web pages that contain helpful, high quality content. A more simple concept would be harder to find. If your aim, like that of so many others is to satisfy Google, you must start with the thought: what will really please the people who visit your website and read your articles.
