Mar 11
16
Article Submission: Why Article Spinning Is Efficient For SEO
There are two main article marketing strategies: article marketing for traffic or for SEO. You have the choice between submitting truly unique content, duplicate content, or rewritten and spun content. If you have been doing internet marketing for a while you have probably seen ads for article spinners everywhere, and most experts tell you that you should rewrite and spin your articles. Can we really say that it is crucial to rewrite and spin articles for effective SEO, or is it just a waste of your time?
The first element you should understand is that you can submit the same content to a variety of websites without ever getting penalized. There is no such thing as a duplicate content penalty for having the same content on many sites; this is really just a myth. If you have a lot of duplicate content on your own website, then you are in trouble, but this is the only situation where you can get penalized by search engines. And it is actually true that duplicate content is all over the web because this is just the nature of the internet, to have people share and re-publish the same content over and over.
Once you know that duplicate content does not get penalized, you might wonder why you would not send out the exact same article to many websites instead of having to spend hours rewriting and spinning it to a high uniqueness. You can do that, but writing and publishing articles does serve a purpose, and you need to put things in perspective. If you are writing articles for traffic, you can send the same article to a lot of directories and have your articles republished on many websites and blogs. If your content is enlightening, educational or entertaining, it will get re-published and create buzz around your site. This is just how the internet works and this is fine.
But if you are writing and publishing articles for SEO, meaning you want backlinks to your website and a lot of them (which is actually the main purpose of article marketing), you need to be thinking in a totally different way. If you are doing SEO, sending out the same content to many websites, even if it will not get you penalized (provided that your intent is not to spam and manipulate rankings, which is another story) will not get you very far in terms of results.
From experience we can say that sending out the same article, with the same title and the same resource box pointing to the same URL with the same anchor text is truly inefficient in terms of SEO. You will have spent a lot of time submitting the article only to be credited for one or two backlinks.
Now, if you spend some time rewriting your article, even titles and resource boxes only, you will have much better results in terms of SEO because you target different keywords, you promote different URLs, and your content appears (and is actually, if you are doing spinning the right way) much more unique. Here is how article rewriting and spinning is much more efficient in terms of SEO.
Basically you have three options:
- If you spin your article titles, you can target different keywords. As search engines put a lot of emphasis on titles, this will help you get your articles identified as unique.
- You can spin the body of your article by rewriting words, sentences, and paragraphs. You should know that just replacing words is not very effective, as Google easily detects synonymous content and then knows your article is not unique.
- Rewriting the resource boxes of your articles is a great way to get more backlinks because you can target different anchor texts and different URLs.
Article marketing is all about being efficient (getting results while wasting the least possible amount of time and money). While you do not have to rewrite all your articles, spending some time on article spinning and rewriting, whether with some article spinning software or manually, will greatly boost your SEO results.
