Sep 10
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Content Writing & Article Marketing for success.
On page optimisation many people say only account for 10% of your total SEO efforts. How much is 10 percent worth to you? The content you have on your site is vital not for the SEO benefits but for the customers when they come and view your site. You may have 90% of your SEO efforts of site…but they still end up on you website so the content here is going to be vital to convert you customers.
The content is VITAL.
Nearly anyone can make a website or blog these days. With templates and sites like wordpress offering you a choice of designs you could have a web presence in no time at all. The one page blogs and simple sites however may have a hard time keeping their clients happy.
If you have good content then you will be able to offer something to your customers. By offering good content in turn your site will be recognised as an interesting site. Interesting sites normally are reffered to others and links to the content are normally suggested. This will help with SEO efforts.
But whilst you should aspire to creating a brilliant and informative website, not all site designers adhere to the content is king philosophy. Sadly, there are many unscrupulous individuals who build websites and fill them with snippets of random content “scraped” from other sites across the web. You will know when you click on one of these sites because it will be full of meaningless text and adverts. The text will be mostly full of keywords that are only there to attract the search engines. Text that is rich in popular keywords is there purely to help the site to rank higher, and thus attract visitors. This might sound like a great marketing strategy, but since the content is absolute rubbish, the number of repeat visitors is likely to be nil.
Finding new ways to impress your customers is quite easy. Even a simple blog can be updated once a week to show the clients new and interesting things are happening. The search engines love it too when they find something new on you site. Most content is given a dte or time stamp when first posted so search engines know when it was first created. They are alos clever at noticing duplicate content.
You can source your content from writing teams and article directories. Most article directories will allow you to use the content on your site as long as you link back to the original and acknowledge the author.
Proof read the material also. Poorly written information and content could be worse than having no content at all. Your reputation and image could be perceived different because of typos, errors and content that confuses. If you look unprofessional they may not buy from you.
Blogs are a great way of writing something a little off topic. News and events or interesting articles are often found in blogs. People like blogs as they are conversational and quite topical. They are also allowed to comments and leave their thoughts on the blogs too.
Once you have a bit of content on your site it’s quite easy to just update your blog ever now and again. The search engines are constantly updated and if your site is also you will find you will rank higher on the search results.
As your site gradually fills up with great content, you should see a slow but steady increase in visitors. Your site might take a while to become established, but over time you will notice the effect that your new and improved website has on your bottom line.
Looking to find SEO Experts, then visit SEOSALLY to find the best advice on Content Writing for you.
categories: Content, Articles, Marketing, SEO, Search Engine, Internet
