Aug 09
20
Crucial Basics Of Web Design, Discover How To Multiply Your Likelihood Of Sales From Your Website.
Todays internet denizens are not know for possesing large amounts of patience, therefore it is imperative to get you website navigation correct. If this is not the case very few people will make the effort to figure out how to use your site. Navigation is one of the single most critical elements to get right, If you do not have a site map it can also effect a search engine spiders ability to locate and crawl your pages. web design
Navigation needs to be intuative and simple to use, but this does not mean it cannot be stylish and look good at the same time, truly brilliant navigation is both of the above. It is crucially important to give the links in your navigation clear and meaningful names so that users can easily find the information or products they are looking for. Remember you get no second chances with web browsers, once a reader hits the back button and returns to the search results they have departed and you have missed your golden oppertunity. Transparency is a must, whether you are using flash, suckerfish or even plain old text links. There is a rule that alot of proffessional designers use called the three click rule, this means that most users are not prepared to click more than three links to get to the information or item they are looking for. web design
Call to action is also a very important aspect, this can be anything from a statement saying “buy now cheapest prices in UK” or a limited time sale offer. Whichever method you choose, calls to action are known to greatly increase web sales when used correctly. A good call to action needs to give the customer both a reason why they shoould buy form you, and a stimulus to buy that product right now. When these two aspects are combined the best results are achieved. Next lets take a look at the layout of your actyual webpages, there are so many sites these days with adverts all over the place that look more like a directory advertising services and goods of all sorts than a well structured website, remember that the asthetics of your site matter to a customer, the site needs to relect the value that you are trying to purvey about your products, If your site is disorganised poorly laid out and a general mess, then what does that tell prospective customers about your business practices? Agreat business site must be well laid out and look clean and crisp to the eye, thats not to say it cant be different from the norm, just that once you loose site of the primary goal of usability, things will go downhill very quickly with regards to your sites prospective success.
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