Oct 10
7
The Many Uses Of An Article Directory
If you are striving to make money with any form of internet marketing, it is only a matter of time before somebody tries to talk you into using an article directory to help your business. Article marketing can help you promote your website and personal products or you can use it to promote products owned by others by sending traffic to your affiliate websites.
Furthermore, almost any business, including local offline businesses, can be helped by article marketing, even if the only website they ever create is a simple one page site. This single web page is known as a squeeze page. It is designed to entice prospects to leave their email address and subscribe to an email newsletter.
Every business should have a newsletter subscribed to by prospects and customers. It’s a fantastic way to create a relationship with them and keep your company and products on the forefront of their minds. You will be able to promote sales and events, and you can even give special coupons providing deep discounts that nobody else can get.
If you strive to give valuable information in every email you send out, it can only help your bottom line. People will look forward to opening your emails and they will grow to like and trust you. The proper use of an article directory includes sending targeted traffic to your squeeze page to help you grow your subscriber list.
Affiliate marketers love to use article directories. Most of them do not even use squeeze pages. They just send prospects directly to their affiliate sites from their articles.
Most experienced internet marketers will tell you that it is preferable to collect leads using your own squeeze pages, and then in the follow up emails, you can send them to your various affiliate pages. The reason for this is, you are able to contact them multiple times, instead of sending them some place and hope they buy on their first visit.
In some cases, the vendor for whom you are an affiliate, will place a cookie in the browser of the traffic that you send them, and then if they come back and make a purchase within a certain time parameter, for instance 60 days, you will get your commission. However, you must ask, what would happen if they clear their cookies, or if they purchase from a different computer or after the time limit.
The answer is you don’t get a penny for your efforts even though you helped the vendor make a sale. Whereas if you keep the leads before sending them to your affiliate sites, you have the chance to establish a relationship, as described above, with your newsletter. You can get repeat customers who do business with you for years to come.
Search engine optimization, SEO, is one of the very best uses of an article directory. When you become a website owner, you will want Google to rank your sites as highly as possible. This will get you more free search engine traffic. One of the best ways to make this happen is to get other websites that will post links on their sites to your websites. With article marketing, it could not be easier to do this. Just write articles and link to your websites from them.
Get the low down on the many uses of an Articles Directory now in our complete effective Free Articles Directory guide.
categories: article directory,internet marketing,article marketing,affiliate marketer
