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Google Pagerank Algorithm Has More Than One Use
Author : Arthur Cooper The New York Times produces an annual list of the year’s best ideas This year’s, “The Ninth Annual Year in Ideas,� included a study that used Google’s Pagerank Algorithm to create an extinction model The purpose of the study was to build a model that would measure how much the extinction of a species would affect other animals whose survival depends greatly on this species Everyone has heard of terms like the “food chain� or “the circle of life� and this was exactly what the two scientists were wanting to record and measure Google’s Pagerank Algorithm selects the most important websites or web pages to display in search engine results relating to a relevant topic that is queried by a user Google determines this by sending crawlers to a site and indexing the information and computing its relevancy Search engine optimizers have to make sure they have optimized their site well enough to be considered number one or ranked high in search engine results to give a website higher visibility, steady growth in traffic, better leads and a better conversion rate Other than having a highly relevant page, a large part of getting ranked on the top of Google is having a page that has in-links from other sites This is why link building is very important for page rank When your in-links are coming from high page rank sites, it benefits your page and it will grow in popularity itself, helping the web page survive in a sense The scientists used the formula in Google’s Pagerank Algorithm and were able to apply it to animals and how they relate to each other in the food chain Instead of measuring importance of sites that interlink on the internet, they are measuring the importance of animals that interlink in an ecosystem “The world features countless interconnected systems ranging in size from the minuscule (metabolic networks within a single cell) to the immense (international financial markets) After publishing the paper, Stefano Allesina, of the University of Chicago, received e-mail messages from dozens of researchers interested in adapting the PageRank algorithm “PageRank is a technique for finding hidden flows in huge quantities of data,� says Yonatan Zunger, a Google software engineer who used to work on search technology and who contacted Allesina after seeing his research “There are all kinds of networks PageRank is enormously applicable beyond the Web � I felt this article was a great read and really interesting To read the original article, click here Click here to read the rest of Google Pagerank Algorithm . If you enjoyed this article, you also might like our other stories about Internet Marketing .
What is a National SEO Campaign
Author : Arthur Cooper Your problem: you are located in Small Town, USA and manufacture hand-blown glass vases You want to sell your product throughout the nation, but your current website just isn’t getting you results In fact, when you try to search for yourself, you realize your website is ranked number 453 — no one is ever going to find you Your solution: a national SEO Campaign A marketing campaign designed to bring your website to the top of search engine rankings throughout the nation is exactly what is needed Properly implemented, you will see your rankings skyrocket page 1 of Google National SEO campaigns are designed to do just that: create visibility and customers for businesses that want to sell on a national, or even global, level Clearly being easily found for highly relevant keywords by anyone in the United States / North America is what Internet Marketing and Search Engine Optimization is all about However, being found for the keyword “hand-blown glass vases Peoria� is comparatively easy compared to just “hand-blown glass vases� … harder still for “glass vases� and hardest for “vases � While many business owners and IT Professionals are familiar with SEO, very few are really proficient or even familiar with the many specialties and sub-specialties needed to generate national and / or global visibility A successful national SEO campaign will employ several key strategies and techniques including but not limited to: * Keyword Research: The foundation of all Internet Marketing is doing extensive keyword research Most would be amazed at the findings of keyword research performed for their business This is because searchers use widely differentiated search techniques and are increasingly getting more and more specific in the keyword phrase combinations This is because searchers have learned through the years that the search engines provide more targeted results for more specific search phrases Using sophisticated software, keyword phrases can be identified that are searched in volume and also provide competitive opportunities * Content: The least discussed aspect of SEO, yet the most important SEO is a long and on-going process because you not only want to get to the top of Google; you want to stay at the top By consistently providing a steady stream of new, non-duplicate content that is targeted on those very keywords identified in the keyword research phase, you will significantly increase your rankings over time and stay ahead of your competition Content is important on a site for two major phases of SEO; indexation and syndication These phases are the driving force to generate the highest quality and quantity of Backlinks, a key measure of any search engine algorithm * XML Sitemaps: Installing XML sitemaps on your website will allow you to “communicate� directly with the search engine spiders just what your pages are all about Regular Sitemap submissions form the foundation of SEO because this prompts regular indexing activity on the search engine level The more you can get the Google spiders to scan and index your site with new content, the better it is for SEO, rankings and ultimately visibility * Conversion Optimization: It is not enough to be visible Your website, no doubt, has a purpose, a job, a function Are the visitors finding the right pages?
How to Choose a the Right Keywords for SEO
Author : Arthur Cooper We have all heard the buzzword ‘Keyword’ and most of us know what it is Most of us don’t know what a huge impact the correct keywords can have on the amount of traffic your website receives Properly chosen and utilized keywords are at the fundamental core for improved search engine rankings Poorly chosen keywords can mean continued oblivion for a non-ranking website At first glance, the process of picking keywords seems easy — they’re just words that are related to your site right? Not necessarily so Learning what rules govern keyword selection and using select tools to analyze and choose words is imperative for the success of any website Its important to recognize that keywords are about much more then simple terms that relate to your site Take some time to analyze your competition Take a look at other websites in your niche market and review their keywords Keep in mind that you are not just trying to list the same keywords to target as your competition does You want to also find unique keywords; keywords that may be more targeted or specific If you are selling products think of specific or specialty subsets or usages of your products A key point: 60 % of all searches involve MORE THAN 4 WORDS This should tell you that people are searching for specific things because they have learned that the more specific they can be, the more relevant the search results will be You want to be there; you want to meet them at the common meeting point; page 1 of Google It’s a great idea to use one of the many keyword tools that are available on the Internet Many of these tools are free and will help you to develop a list of relevant and popular keywords for your site Often these tools will provide you with a ‘relevance percentage ’ This number will let you know just how many people are likely to use that keyword to search for your site These numbers can be invaluable, but remember to use some common sense as well You have go get ranked high in any case because 68% of searchers don’t go past the first page and 98% don’t go past the 3rd page Never forget that while there is definitely a ‘science’ behind choosing keywords, it is also an art form Language is inherently beautiful and if you rely solely on the science, you may miss out Let me explain You may have a photography studio located in Brooksville, Florida It might be tempting to use a keyword phrase like photography Brooksville, Florida (note the missing ‘in’) How would you incorporate that phrase into your website content
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