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5 Tips To Successful Landing Page Optimization

Published on November 27, 2009 By MattCallen

It’s important to pre-sell your affiliate product beforehand and you can do this by optimizing your landing page. This is why your website design is extremely important. The first rule for successful landing page is never have any distraction in your page so that your visitor does only one thing and that is to click [...]

Landing Page Optimization Tips

Published on November 22, 2009 By

Author : Arthur Cooper Creating a great and targeted PPC (Pay per Click) campaign is only the beginning towards driving traffic, generating leads and increasing conversions The initial seconds after someone has clicked your ad are the most important towards convincing the visitor that they should stay on your page and navigate through your site Optimizing a landing page is not just about aesthetics; it also is about understanding the user, his reason for clicking your ad and, of course, relevance and functionality 1- Identify Visitors: Before deciding how to optimize your page you must consider what kind of people will be clicking on your page Start with analyzing who will search for your product or service Is it something geared towards a younger crowd or older crowd? Are you selling graphic tees or selling life insurance? Other than a generational demographic consider decision-making styles When selling fun items people might be more spontaneous in making choices; they don’t want to read a long description If you’re selling life insurance, the person considering the plan will be more methodical in their choice; in this case, there should be a lot of good information displayed 2- Create Conversion Paths: Choosing keywords for a PPC campaign can be a challenge, but always choose keywords a potential customer will use to search for your product and not descriptive words Even if the keyword is targeted, it is hard to assume that everyone who typed in the same keyword in the search query want the same results For example, if you sell mobile phones on your site, consider the common reasons why someone would search for this term It could be because they want to purchase a phone or maybe they want information and later on wish to consider buying a new phone If your main objective is to sell a phone, the main call-to-action should be directing the user to purchase a new phone; however, you should also add a secondary call to action that will let the visitor know where they can find more information about phones 3- Page Functionality Making visitors jump through hoops to reach the product is not a good idea when trying to optimize a page for functionality The most ideal and successful option is showing the user what they were searching for on the actual landing page This technique will increase conversion and reduce bounce rate White space and clear call-to-actions work well with most people The use of white space is a more calming design that is simplified and allows the user to concentrate solely on the call-to-action or product To use up less space on the page, consider removing the navigation bar all together This keeps the visitor focused on the targeted product Offer the visitor a choice by adding one clean link to the rest of your site where they can see more products or choices 4- Test, Test, Test: Successful websites come in different styles, even if they sell the same products There is no one solid winning formula; two websites can do very well even if they use two different approaches To come up with your winning formula you must use analytics and testing Analytics will help give you answers to what needs more adjustment and what already works You can test everything on the landing page, but testing the call-to-action is a key starting point Monitoring analytics and testing results closely is an essential ongoing element in any optimization process If you need professional help in increasing your Landing Page Conversion Rates, we can help Contact us! Click here to read the rest of Landing Page Optimization

Is Home Business Right For You?

Published on October 4, 2009 By FTsystem

When it comes to being self-employed and running your own home based business, the fact is that you will work longer hours than you ever did for your employer. However the main difference is that those who are self-employed are being paid for the work they really love to do. Every day more and more [...]

Bloggers Can Make Money Using Adsense

Published on October 4, 2009 By FTsystem

Money can now be made by sharing one’s opinion. Is this a joke? No it is for real. This is because blogs are one of the things people love to look at these days when surfing in the web. It is not that hard to make a blog. A user can download a template and [...]

Benefits Of Using 0800 Numbers

Published on October 4, 2009 By FTsystem

If you are a small business that is just getting started or you have an online business that you are looking to expand into real-time interaction, it might be time for you to take advantage of what having an 0800 number can do for you. There are plenty of different reasons to get an 0800 [...]

Creating And Using Lead Capture Pages

Published on October 4, 2009 By FTsystem

In today’s generation there are many beginning entrepreneurs. With so much time spent away from loved ones people are trying to find new and useful ways to work from home. An online businesses success is determined a lot by how many visitors it receives daily. In generating leads for their product and services many people [...]

Finding Your Way Through The Maze Of Opportunities For Making Money Online

Published on October 4, 2009 By FTsystem

The opportunities for making money online are virtually unlimited as more and more people become comfortable shopping and doing business on the Internet. In fact, there has probably never been a better time in history than now to get started in your own home based business using the Internet. Prior to the Internet and all [...]

Different Business Models For Your Small Business

Published on October 4, 2009 By FTsystem

There are many different business models that you can use for your business. It is important to understand which one will suit your needs. Sometimes you can use more than one business model to create multiple streams of income. Different business models-what are your options: 1. Marketing: A simple marketing site will involve a small [...]

Creating A Home Business By Selling Items Online

Published on October 4, 2009 By FTsystem

If you have only a limited budget and wish to run your own business at home then selling items online can be an exciting home business that you can make a steady income from. As the internet matures so do the attitudes of people buying more and more online.Many companies exist that will ship merchandise [...]

Coastal Vacation Business Opportunity For You

Published on October 4, 2009 By FTsystem

Every network marketer looks for opportunities that provides a service to their customers and offers high commissions. The travel business is rapidly becoming popular with many marketers and they are willing to go the extra mile for their huge cut of the commission pie. In some cases, the commission can be as high as 50 [...]