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How to Choose a the Right Keywords for SEO

Published on October 31, 2009 By

Author : Arthur Cooper We have all heard the buzzword ‘Keyword’ and most of us know what it is Most of us don’t know what a huge impact the correct keywords can have on the amount of traffic your website receives Properly chosen and utilized keywords are at the fundamental core for improved search engine rankings Poorly chosen keywords can mean continued oblivion for a non-ranking website At first glance, the process of picking keywords seems easy — they’re just words that are related to your site right? Not necessarily so Learning what rules govern keyword selection and using select tools to analyze and choose words is imperative for the success of any website Its important to recognize that keywords are about much more then simple terms that relate to your site Take some time to analyze your competition Take a look at other websites in your niche market and review their keywords Keep in mind that you are not just trying to list the same keywords to target as your competition does You want to also find unique keywords; keywords that may be more targeted or specific If you are selling products think of specific or specialty subsets or usages of your products A key point: 60 % of all searches involve MORE THAN 4 WORDS This should tell you that people are searching for specific things because they have learned that the more specific they can be, the more relevant the search results will be You want to be there; you want to meet them at the common meeting point; page 1 of Google It’s a great idea to use one of the many keyword tools that are available on the Internet Many of these tools are free and will help you to develop a list of relevant and popular keywords for your site Often these tools will provide you with a ‘relevance percentage ’ This number will let you know just how many people are likely to use that keyword to search for your site These numbers can be invaluable, but remember to use some common sense as well You have go get ranked high in any case because 68% of searchers don’t go past the first page and 98% don’t go past the 3rd page Never forget that while there is definitely a ‘science’ behind choosing keywords, it is also an art form Language is inherently beautiful and if you rely solely on the science, you may miss out Let me explain You may have a photography studio located in Brooksville, Florida It might be tempting to use a keyword phrase like photography Brooksville, Florida (note the missing ‘in’) How would you incorporate that phrase into your website content

Internet Marketing Articles | Dennis Horwood.com

Published on October 3, 2009 By Jason Conley

As the e-commerce industry has grown and grown into a multi-billion dollar industry so internet marketing and the science of Search Engine Optimization (SEO) has become more and more important to online marketeers and companies alike.