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How to Choose a the Right Keywords for SEO
Author : Arthur Cooper We have all heard the buzzword ‘Keyword’ and most of us know what it is Most of us don’t know what a huge impact the correct keywords can have on the amount of traffic your website receives Properly chosen and utilized keywords are at the fundamental core for improved search engine rankings Poorly chosen keywords can mean continued oblivion for a non-ranking website At first glance, the process of picking keywords seems easy — they’re just words that are related to your site right? Not necessarily so Learning what rules govern keyword selection and using select tools to analyze and choose words is imperative for the success of any website Its important to recognize that keywords are about much more then simple terms that relate to your site Take some time to analyze your competition Take a look at other websites in your niche market and review their keywords Keep in mind that you are not just trying to list the same keywords to target as your competition does You want to also find unique keywords; keywords that may be more targeted or specific If you are selling products think of specific or specialty subsets or usages of your products A key point: 60 % of all searches involve MORE THAN 4 WORDS This should tell you that people are searching for specific things because they have learned that the more specific they can be, the more relevant the search results will be You want to be there; you want to meet them at the common meeting point; page 1 of Google It’s a great idea to use one of the many keyword tools that are available on the Internet Many of these tools are free and will help you to develop a list of relevant and popular keywords for your site Often these tools will provide you with a ‘relevance percentage ’ This number will let you know just how many people are likely to use that keyword to search for your site These numbers can be invaluable, but remember to use some common sense as well You have go get ranked high in any case because 68% of searchers don’t go past the first page and 98% don’t go past the 3rd page Never forget that while there is definitely a ‘science’ behind choosing keywords, it is also an art form Language is inherently beautiful and if you rely solely on the science, you may miss out Let me explain You may have a photography studio located in Brooksville, Florida It might be tempting to use a keyword phrase like photography Brooksville, Florida (note the missing ‘in’) How would you incorporate that phrase into your website content
Where is My Google Wave Invite
Author : Arthur Cooper Back in July, Google released a video about a new internet communication tool called Google Wave After inquiring what exactly all the excitement was about, I was genuinely impressed and ready to sign up right then and there The new real-time communication platform was still in its initial stages, but those who were curious could sign up for a future invite I signed up for my invite, but it must have gotten lost in the mail…e-mail that is If you are a Google Wave invite casualty or want to learn about why you should get it, here are some things you should know: 1 Google Wave officially launched on September 30, 2009 Google has encouraged those who signed up for an invite to be patient, but if you haven’t received your invite by now, you might want to try visiting http://googlewaveinvites com/ 2 Google Wave was created to be an open source platform allowing developers to create extensions and applications to compliment it Until now, only developers and popular internet media have had access to it Initially only 100,000 lucky subscribers received invites on its launch date 3 The foundation or inspiration for Google Wave was the original method of digital message exchange, email Google wanted to adapt this now outdated system of communication to include the full range of access we now use to communicate on the internet Google Wave will integrate email, internet search, real time chat, social networking, and file sharing of various formats 4 Because of the open source platform, developers have and will continue to create various extensions and applications that will let you connect with your friends and play games in a way you have never been able to do on the internet If you like gaming on the internet, this will be a great tool for you 5 Mashable is an online media site that has been covering Google Wave since its first rumblings Before you begin using Google Wave, be sure to check out their guide on how to get started with Google Wave, which includes a list of shortcuts and commands that will help you become a Wave generating pro in no time Once you get on Google Wave, you will immediately begin to understand why this new product has such great potential for success I have not been able to personally use it, but the demos I have viewed and the research I have read on its functionalities convince me that Google has done a great job crafting a highly integrated, fully functioning communication tool It is complete in the sense that there are many sites and social networks that are great, but up until now, there has never been one tool that integrates all internet communication into one central location Click here to read the rest of Google Wave Invite . If you enjoyed this article, you also might like our other stories about Internet Marketing Blog .
What is Augmented Reality and Applying it to Internet Marketing
Author : Arthur Cooper Most futuristic and sci-fi themed movies are using the concept of augmented reality to portray a world where reality merges with computerized information You might think regular use of this technology will take place in the distant future but we’re not too far from augmented reality being applied in our everyday lives If you were to give your customers the option to look at your products and services with the aid of augmented reality, you won’t believe how easy it would be to guide business dollars directly to you As it becomes more common, using this surreal technology in internet marketing will impact mobile marketing and e-commerce shopping Executing a plan to integrate augmented reality as an internet marketing strategy will give businesses an edge to increase sales, conversions, and traffic Augmented reality is the combination of looking at objects in the real world and then integrating it with computer generated images Humans have natural object recognition, but with augmented reality we could see beyond the surface and fill in the blanks of missing information What is propelling the use of augmented reality is the increase in internet access We are no longer limited to accessing the internet from a PC or a laptop The next largest gateway to the internet is through the use of mobile phones, PDA’s and other mobile web products like the Nintendo DS or PSP’s These products provide a medium that allows users to connect to the internet and since they are equipped with cameras, you can pan through the real world and experience the world through augmented reality Navigation systems in cars and applications on phones are the first steps, but there is nothing more valuable than having handheld technology that can guide customers to your store and provide them with desirable and useful information The company, Layar, has made the world’s first augmented reality browser for cell phones Similar to how a navigation system or an online directory ad works, businesses will quickly understand just how valuable it will be to allow a customer to pan over their store and see linkable information that is important for consumer decision making Customers will be able to stand in front of your store and see prices, specials, contact information, and link to your website This could work for a multitude of storefronts including restaurants, clothing stores, hotels, car dealerships, even real estate property for sale A significant factor that influences ecommerce conversions is the ability to accurately communicate a product to a customer When a product is presented on a site and it lacks visualization, consumers will not easily purchase the item, especially if it is a big ticket item A company out of UK, Magic Symbol has created a way to help close the gap between consumers and the product by marketing products with augmented reality Clients they work with include BMW, Toyota, and popular BBC show, Merlin Curious shoppers or viewers can download and print a paper with a certain square design, then see the product in their hand in 360 view through augmented reality by holding the paper in front of their webcam then seeing it on the computer Zugara, an interactive marketing firm has created a webcam shopper functionality that helps customers try on clothes right in front of their pc through their webcam Selling clothes on the internet is tricky because customers cannot try on what their buying With the webcam shopper, although a customer cannot technically try the clothing on, the customer can virtually try different articles of clothes on, giving them a better idea of what it will look like This helps with matching tops and bottoms to create the perfect outfit and choosing the right color and style What cannot be ignored is that shopping with this feature is very exciting, and will surely attract shoppers to your website In marketing, the main objective is communicating the right message to the consumer Giving your customers a surreal shopping experience with augmented reality will give them a better understanding for your product Even with a great marketing campaign message, it still might prove difficult to direct consumers to a place of business and to a virtual shopping cart The essential idea is to look for new ways that will generate curiosity in trying your products or services and influencing product interaction In other words, Augmented Reality makes virtual reality, less virtual Click here to read the rest of Augmented Reality and Internet Marketing . If you enjoyed this article, you also might like our other stories about Internet Marketing Blog .
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