Jul 10
26
Top 3 Commonly Believed Search Engine Optimization Myths
There are many inaccurate beliefs regarding SEO, mostly because many Internet marketers are misinformed about the search engine industry. Internet marketers often pick up half-truths and share these with others, and in this way myths are born. Let us now expose a few of these myths so that you won’t fall victim to them in the future.
Search engine optimization has been in use for a pretty long time. It has become incredibly popular because search engines have been advancing rapidly due to the incredible growth of the Internet Getting ranked by the search engines is a science which is known as SEO and it has evolved greatly over the past few years. A lot of misinformation starts appearing as soon as something takes on these kinds of proportions which you really must know about. While they appear to be real and can be quite frightening, many of the SEO myths you hear are nothing more than stories. Some of these stories will be proven wrong in this article.
Optimizing long tail keywords is essential if you want to rank highly for them. You can see this myth repeated constantly all over the Internet This is false because long tail keywords don’t have much competition due to the fact that there aren’t many searches for them, so there is no need to worry about optimizing them. You can rank for long tail keywords without much effort. The way to rank for these keywords is simply to use them in some of your content, which cannot be called optimization. It’s as easy as that. You can get some easy traffic from these keywords, as they require no special optimization effort.
One widespread fallacy is that you should submit your URL to the search engines. Now, with the Internet growing with the speed of light, search engines are getting more and more advanced. Therefore, you are no longer required to register your URL manually to get it listed in the search engines. The search engine spiders are crawling websites all the time and therefore the fastest way to get indexed is to have your URL listed on a few Web 2.0 sites or some popular forums that regularly get crawled. One other reason you shouldn’t be registering your websites address with the search engines manually is because then the process of getting indexed and ranking can end up taking a lot longer. So the best option is to get your website listed with a few popular sites and you’ll see it getting indexed in no time. The notion that each of your pages should be devoted to optimizing only one keyword is another SEO myth that needs to be addressed. There are still many SEO experts and as well as small businesses who believe that each of the pages on your site should be optimized for one single phrase, which is far from the truth.
Website owners who use this technique believe that by making their pages highly focused, they will be ranked more highly by the search engines. One reason this isn’t a good idea is that it will ruin the quality of your content, causing you to write articles that keep repeating a single keyword phrase. The second problem with this is that you are not making the best use of your space by not using additional key phrases. What is the point of targeting a single keyword when the same page could be optimizing several keyword phrases? You will get better results if you target as many keyword phrases as you can on a page. If your goal is to get targeted visitors, this is the way to do it. You can find out for yourself by looking at your web analytics that you are getting traffic from several, possibly many different keywords. There’s nothing wrong with optimizing for several phrases per page and it will only help you with the search engines.
Use of the words in your Meta tag is not required on that particular page. While this is a myth, it is still widely believed and taught by SEO professionals. Meta tags are meant to use keywords not already on the page. But the main point is, Google doesn’t really count this tag anymore and Yahoo! uses it for other not so important purposes, which doesn’t make a difference in the first place.
The need to have a Google Sitemap is another SEO myth that many people follow blindly. The Sitemap is simply one of the many tools Google offers that you can use. You will not have need of a Google Sitemap at all, if you have built your site properly and made it friendly to the search engines. Your site won’t be harmed by having a Sitemap but it definitely won’t do more than maybe getting your site indexed a little faster. Having it won’t get you better rankings or influence other SEO factors.
Some people have the mistaken idea that they can ignore SEO because they don’t market through the search engines at all. It doesn’t make sense to think this way when you consider how many millions of people use the search engines every single day. The fact is, the search engines cover every possible niche, which you can verify by doing any kind of search you can think of. Google alone receives over 50 million unique visitors daily, and you really can’t afford to ignore the power of ranking well.
Another myth is the fact that your site needs to be updated all the time, even though some think it has an effect on your SERP rankings. While adding new content and updating your website regularly will not affect your search engine rankings, at the same time it will lead to spiders crawling your site more often. This means that you shouldn’t make forced updates if your site doesn’t need it simply to keep the search engines happy. The impact it has will be minimal. You will find that a lot of the popular niches have high ranking sites that haven’t been updated in a long while. If you take the time to investigate various claims, you won’t easily become a victim to myths. As we all know myths do more harm than good, so it’s important to analyze how you’re actually being misinformed and what you should do about it. The better informed you are, the more successful you’ll be.
If you want to succeed with search engine optimization, you have to be ready to work at it for a while. You may want to find some trusted sources of information on this subject for when you find yourself getting confused about something. You don’t have to be perfect, as everyone makes mistakes, but you can become skilled enough to get highly ranked for your sites.
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